In the mid 19th century, Louis Vuitton (pronounced Loui Vuitto) was a renowned trunks and luggage retailer. Entering into the 20th century, the company expanded in terms of locations and financial success. Beginning in the middle of the century, it entered the fashion world, integrating its signature Monogram Canvas into purses and bags. Its merger to create LVMH became a milestone step, and from then on, LV came to acquire its luxury fashion image known today.